The Project
During the Jova Summer Party, the public is encouraged to dispose of PET bottles correctly through the “Fallo ORA” collection backpacks and the awareness initiatives promoted by Acqua Vera and COREPLA. Waste at concerts is often more of a behavioural issue than a logistical one. That is why we decided to change the approach, turning passive disposal into active participation.
Tour stops
Recycled plastic tambourines
Charity partners
From Bottle
to Music
A bottle that is properly collected can be recycled and transformed into a new resource. With this project, we wanted to go one step further, showing that the circular economy is also about people.
Giving Back to the Community
The equivalent amount of plastic collected during the project was transformed into 2,000 recycled plastic tambourines. Each tambourine represents a choice: turning an everyday action into an opportunity for inclusion. The instruments will be donated to organisations that use music to support children and people with disabilities.
Our Charity Partners
Every bottle has a story.
Every action has value.
Every choice can make a difference.
The circular economy begins with a
simple action..
A project created through the collaboration between Acqua Vera, COREPLA and Jova Summer Party, with the creative contribution of students from IED Milano (European Institute of Design).